Nowadays it’s really
difficult to organize good quality international event, this is exactly what
University of Economics in Katowice did!
4th New Media Day was an international conference, which took place
during International New Media & Communication Forum on 7,8 and 10 April,
2014. The purpose of the Forum was to promote the idea of internationalisation.
Students could participate in lectures delivered by visiting professors from
all over the world.
When I heard about the
possibility to participate in courses that the event offered, I was trying to
register as quickly as I could, because there were very limited places. I was
really surprised when I heard of free spaces left and I failed to think of
rational motives of students’ non-participation (this is a different topic,
which I will cover later)
The following are the list of
courses:
1. Introduction
to Knowledge Engineering Application
2. Diplomacy
in the age of Information and Communication Technologies
3. Online
Business Environment
4. Cross-cultural
aspects of Business Communication
5. Information
Communication Technology Supported Learning
6. Information
Technology Management
7. Social Media Online
8. Social Communication
9. Cooperation
Offline & Online
10. Interdisciplinary
perspective of information and communication
11. Changing
nature of human resources
12. Digital
Public Affairs and the Business Environment
It was a
really difficult to make a choice among many interesting courses; however since
my MA thesis is about marketing strategies in social media, I choose number 7
and it turned out to be a correct decision!
On April 7 I had a first class with Jean Dominique Seroen, a professor from Belgium, Brussels
Management School. Among the topics covered in our course were: e-business
strategy and e-business models based on the Business Model Canvas, proposed by Alexander Osterwalder. During these days we obtained
very interesting information about the ways of e-business strategies. As for
the practical part of the class, we analysed website booking.com, using BM Canvas.
The second
part of the course was about social media strategies, 4c impact models, 5 key conclusions
of our research in internet, WOM communicate etc. The lecturer was Igor ter
Halle from the Windesheim University of Applied Sciences, Netherlands. This
course was also very interesting for me because it was based on lecturer’s own experience,
new researches in the world, invisible part of social media etc.
The lecturers
had different style of lecture – the first one was more conservative and
traditional, the second was more dynamic and liberal. After these classes i
started to look at social media in a different way. I would like to share some
of interesting points.
Do you know this?
- - The more
someone is reminded of something the more they will talk about it. For example:
- in social
media most sharable pictures are kitten!
-
Pictures are
most engaging:
look at this
video, grate example of social proof
After these
classes we had one day off (9th of April), when, as I already mentioned
the University organised so-called New media day. Topics of this conference
were:
- - „Mobile. It’s not
enough”, Ireneusz Górniok, Silver Predict
- - „On start-ups and
gaming. How-to create and fund local high tech company ready to go global”,
Jakub Duda, Incuvo
- - „Liquid content
and why it matters for brands”, Krzysztof Winnik, OS3
- - „The future goes
mobile”, Paweł Kolenda, IAB
- - „Digital Marketing
Optimization”, Aco Vidovič, IBM
During the
conference, the University organized a competition for on-line comments and
questions on Facebook. I was lucky to be in the list of winners!
I really
hope, that next year I will participate in this event again. It was a good learning
experience for all of us. I would like to have this kind of courses often and
of course, will be glad to see professors from Georgia as well.
Don’t miss
the chance next year, join in and have the most interesting lectures for one
week for free + 3 ETCS!
I wish I were in your place...)) By the way, was it possible to join these courses for "non University of Economics students"?
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